Pilot scheme, seniors free entry to the cinema (test)
Free entry to the elderly people to Cinepolis, from February in the Federal District, is a pilot program. That said Alejandro Ramirez, chain director: "We will pilot, do not know how many months, but it is a way to contribute to the entertainment and film culture of the people of the third age ".
The program was announced last October by the Government of Mexico City. On that occasion said Cinepolis and Cinemex I entered the program to support.
In the past week, the Ministry of Social Development Mexico City government, Rosa Isela Rodriguez, confirmed that seniors 68 age will have this benefit, Thanks to New Life Card.
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